Checkered Zip / Performance & creative review

Which clips are converting?

7 repeat converters have at least 3 attributed purchases at $10 CPA or less. Another 6 have one purchase each below $10 CPA — early signals, not established winners. This covers the 32 reviewed clips across four ad accounts.

7repeat converters, 3+ purchases

6early signals, 1 purchase

11selected for the relaunch

2excluded · originals shown below

Current edit style: physical neck labels, hangtags and hardware stay visible. Small semi-transparent grids cover added brand-name text only. Five previews have a grid; six retain the original footage because no overlay edit is needed. All 11 selected video files have identifying container metadata removed. Original Checkered Zip pixel restored on WGERT (October 20). The campaign is paused, preserving its status before this correction. Its $20/day shared campaign budget, Purchase optimization, Flaronal product and all 11 selected uploads are unchanged. One replacement ad set and one grouped ad use the original pixel; the retired ad set is off.

Historical results: Oct 1–19, 2026. Each clip also shows Oct 19 separately. Figures below describe the original creatives, not the edited relaunch. Updated Oct 19, 10:05 PM ET.

Jump to the 2 excluded clips ↓

Repeat converter · 3+ purchases

Four-photo hoodie collage

32 purchases · $4.90 CPA

$156.79 historical spend

Oct 19: 2 purchases · $7.51 spend · $3.75 CPA

No added brand-text overlay to grid; original footage retained with tags visible.

Download preview ↗View new TikTok upload ↗Original post 7694202616774921485

Repeat converter · 3+ purchases

Gray zip hoodie · label close-up

17 purchases · $3.68 CPA

$62.51 historical spend

Oct 19: 1 purchases · $10.55 spend · $10.55 CPA

No added brand-text overlay to grid; original footage retained with tags visible.

Download preview ↗View new TikTok upload ↗Original post 7694203070741220628

Repeat converter · 3+ purchases

Busy try-on / store background

6 purchases · $5.21 CPA

$31.27 historical spend

Oct 19: 0 purchases · $3.82 spend · no purchase yet

Busy try-on retained at your request. Background branding and physical tags remain visible.

Download preview ↗View new TikTok upload ↗Original post 7694203218074619157

Repeat converter · 3+ purchases

Gray zip hoodie · hood and hardware

5 purchases · $1.89 CPA

$9.45 historical spend

Oct 19: 2 purchases · $1.52 spend · $0.76 CPA

Small translucent grid over added brand text. Physical tags untouched.

Download preview ↗View new TikTok upload ↗Original post 7694203071588568334

Repeat converter · 3+ purchases

Plaid zip hoodie · product view

3 purchases · $2.84 CPA

$8.52 historical spend

Oct 19: 0 purchases · $0.27 spend · no purchase yet

No added brand-text overlay to grid; original footage retained with tags visible.

Download preview ↗View new TikTok upload ↗Original post 7694202988428021013

Repeat converter · 3+ purchases

Gray hoodie · flat-lay pan

3 purchases · $5.65 CPA

$16.95 historical spend

Oct 19: 0 purchases · $0.54 spend · no purchase yet

Small translucent grid over added brand text. Physical tags untouched.

Download preview ↗View new TikTok upload ↗Original post 7694203055364967700

Early signal · 1 purchase

Gray hoodie · price overlay

1 purchases · $0.86 CPA

$0.86 historical spend

Oct 19: 0 purchases · $0.01 spend · no purchase yet

Small translucent grid over added brand text. Physical tags untouched.

Download preview ↗View new TikTok upload ↗Original post 7694202740121095437

Early signal · 1 purchase

Gray hoodie · wood-floor view

1 purchases · $0.88 CPA

$0.88 historical spend

Oct 19: 0 purchases · $0.00 spend · no purchase yet

Small translucent grid over added brand text. Physical tags untouched.

Download preview ↗View new TikTok upload ↗Original post 7694913469975448846

Early signal · 1 purchase

Black hoodie · inside lining

1 purchases · $1.51 CPA

$1.51 historical spend

Oct 19: 0 purchases · $0.24 spend · no purchase yet

No added brand-text overlay to grid; original footage retained with tags visible.

Download preview ↗View new TikTok upload ↗Original post 7694913718819245325

Early signal · 1 purchase

Hoodie collage · label details

1 purchases · $3.65 CPA

$3.65 historical spend

Oct 19: 0 purchases · $0.01 spend · no purchase yet

No added brand-text overlay to grid; original footage retained with tags visible.

Download preview ↗View new TikTok upload ↗Original post 7694913582630227214

Early signal · 1 purchase

Gray and black hoodie selection

1 purchases · $4.60 CPA

$4.60 historical spend

Oct 19: 0 purchases · $0.15 spend · no purchase yet

Small translucent grid over added brand text. Physical tags untouched.

Download preview ↗View new TikTok upload ↗Original post 7694202808261758221

2 excluded clips · watch originals

These count in the performance totals above. Watch their original footage below to see why they were excluded from the recommended shortlist. Showing them here does not add them to the shortlist.

Creative	Historical results	Reason excluded
Graphic and label example	3 purchases · $19.68 spend · $6.56 CPA	prominent graphic branding
Large branded-bag backdrop	1 purchases · $9.11 spend · $9.11 CPA	large explicit BURBERRY bag/backdrop wordmark

Excluded · original for review

Graphic and label example

3 purchases · $6.56 CPA

$19.68 historical spend

Reason: prominent graphic branding. Original footage is shown so you can inspect the branding.

Download original ↗Post 7694203342716701973

Excluded · original for review

Large branded-bag backdrop

1 purchases · $9.11 CPA

$9.11 historical spend

Reason: large explicit BURBERRY bag/backdrop wordmark. Original footage is shown so you can inspect the branding.

Download original ↗Post 7694914044435647762